Germany maintains its leading role in the European business travel market
- 7/3/2025
- 4 Day

The latest industry report “Europe's
Leading TMCs 2025” by BTN Europe confirms that Germany remains one of the most
important business travel markets in Europe.
In a separate country ranking, the report lists the
leading travel management companies (TMCs) in Germany - with global players
such as American Express Global Business Travel and BCD Travel at the top.
Strong medium-sized players such as DER BUSINESS Travel, ADAC Travel Management
Services and Lufthansa City Center offices also occupy leading positions.
The relevance of this development once again
underlines the commitment of the “Chefsache Business Travel” initiative,
supported by leading German TMCs under the umbrella of the German Travel
Association (DRV). Their central concern: Business travel planning is not an
operational side issue, but a strategic tool for strengthening competitiveness,
increasing efficiency, digitalization, employee motivation and sustainability.
“Chefsache Business Travel” ensures that this potential is also recognized and
used at decision-maker level.
"The strong presence of German TMCs in the
current ranking shows how important professional business travel management has
become for all companies. 'Chefsache Business Travel' puts this topic where it
belongs - on the agenda of company management," says Alexander Albrecht, Chairman
of the Business Travel Committee and Board Member of the DRV and Managing
Director Germany of BC
Focus on sustainability, efficiency and
market adaptation
TMCs are no longer just a booking interface, but are
developing into strategic partners for companies. They support companies in the
implementation of travel guidelines, compliance with ESG requirements and the
digitalization and automation of travel processes. The demand for consulting
services is growing - for example to reduce CO₂ emissions or introduce
end-to-end processes, i.e. the entire process of a booking, starting with
profile data, travel planning, booking, approval, services, billing and
transfer.
Many of the TMCs listed in the Germany ranking are
actively committed to sustainable travel - for example through CO₂ compensation
models, mobility alternatives and strategic advice on digitalization. At the
same time, it is clear that the German market is characterized by a
particularly strong demand for individual MICE concepts and data protection-compliant,
personally tailored VIP services - both factors that place specific demands on
travel management. Against this backdrop, “Chefsache Business Travel” advocates
flexible, market-oriented objectives in travel management and greater integration
of TMC expertise in strategic corporate decisions.
Business travel spend in Germany on the
rise
The Germany ranking in the “Europe's Leading TMCs
2025” report shows that TMCs play a key role in business travel management -
both operationally and strategically. With a turnover of around 5.2 billion
euros, TMCs already accounted for around a third (34%) of the total volume of
the German business travel industry in 2022 - a strong signal of their economic
relevance.
According to the latest figures from the German Travel
Association (DRV), spending on business travel via travel management companies
and agencies also increased from 6.5 billion euros (2023) to 6.9 billion euros
in 2024. And even though the number of business trips decreased year-on-year
from around 116 in 2023 to 107 in 2024, costs continued to rise. Compared to
the previous year, around two billion euros more were spent, bringing the total
to 47.2 billion euros.
In light of a recent analysis by market research and
consulting firm Grand View Research, according to which the German business
travel market is expected to grow by around 9.9% per year until 2030, the
importance of TMCs continues to grow.
