This June in Bodrum premium tour operator LOTİ gathered its top partners for a conceptual event – The Art of Sunset – to unveil the newly opened Sunset Villas at Lujo Hotel. In today’s experience-driven economy, the event became a new kind of B2B communication: immersive, emotional, and aesthetically refined. The essence of the sunset unfolded through poetry, mysticism, science, philosophy, and personal experience.

The journey began in the sky, as guests arrived in Bodrum aboard the exclusive Lujo BlackJet business-liner, a symbol of the premium travel standards championed by LOTİ: personalized, refined, and uncompromising in quality.

The event was officially opened with poetic speech from Anna Samoylenko, General Director of LOTİ Russia, who highlighted trust and partnership as the core values of the company. She was joined by Aleksandra Dmitrieva, Head of PR and Marketing Communications, who expressed gratitude to the LOTİ’s partners for sharing and supporting the brand’s philosophy. Welcoming addresses were also delivered by Barış Gençoğlu, General Manager of Lujo Hotel, and Ogun Işık, Lujo Chief Brand Officer.

The event’s agenda was built as a multi-layered narrative. Guests explored the concept of sunset through sunrise rituals, wellness sessions, live music evenings, and exquisite culinary experiences curated by the Lujo Executive Chef Tuna Han Altın – all set against the captivating backdrop of the Aegean coast.

The highlight of the event was a sunset cocktail party with a presentation of the newly opened Lujo Sunset Villas – a special territory of privacy, serenity, and elegant living. Designed across seven villa categories, the new complex offers the ideal setting for romantic escapes, family retreats, or gatherings of friends. Every detail has been thoughtfully made to ensure that each sunset becomes a moment to savor.

In a final symbolic gesture, each guest was invited to leave a brushstroke on a canva – a visual metaphor for the essence of the event itself: a collective work of art, shaped by diverse perspectives and united in beauty.

By combining aesthetics, emotion, and a highly personalized approach, LOTİ is not only cultivating loyalty – it is building a community of partners who share a common vision for the future of luxury travel.