Liberty Hotels & Resorts, which stands out with its remarkable marketing strategies, has realized an innovative and creative work with 2D and 3D videos in its new advertising campaign in the UK.

Liberty Hotels & Resorts, which offers privileged vacation experiences to its guests on the turquoise shores of Turkey's Aegean and Mediterranean coasts, has launched an impressive outdoor advertising campaign in the UK by bringing its visionary approach in the hospitality sector to the marketing field. Created in collaboration with Global, one of the leading names in outdoor advertising, the campaign is the first major hotel group advertising campaign in the country to be supported by 2D and 3D videos.

Strategic Positioning

The 2D and 3D video campaign directly engages with British travelers, inviting them to experience the luxury and warmth of Liberty Hotels & Resorts destinations. The campaign, which aims to reach large audiences in London and Manchester through static advertising spaces in tube waiting areas, tube interiors and transit points and on buses, positions Liberty Hotels & Resorts as a prominent option for travelers looking for a comfortable stay. Targeting different demographic groups, the campaign is expected to generate high visibility and engagement with its impressive videos, striking visuals and strong messages.

3D Video Screening at Manchester Airport

One of the most innovative elements of the advertising campaign is an impressive 3D video presentation at Manchester Airport. In the video, a cheerful woman swims towards travelers looking for sea, sand and sun holidays, urging them to take a holiday at Liberty Hotels & Resorts' hotels that cater to different segments. The digital experience at the airport, an important hub for domestic and international passengers, attracts thousands of passengers by introducing Liberty Hotels & Resorts in an eye-catching and dynamic way.

2D Ads in London

The campaign also includes 2D and static ads in key high traffic areas in London. Through this strategic positioning, Liberty Hotels & Resorts' messages are delivered to commuters and daily business travelers, increasing brand awareness.

Significant Growth in the UK

Liberty Hotels & Resorts has recently seen a significant increase in travel inquiries from the United Kingdom. The campaign is a strategic step towards expanding the brand's market share and promoting its global destinations to a larger audience. The campaign, which will run between February and March, is planned to reach a minimum of 55-60 million and will be expanded depending on the target audience interaction. Liberty Hospitality Group Marketing Director Serap Akın stated that they are very excited to collaborate with Global on this important project and said: “We are setting a new precedent in the industry by being the first major hotel group in the UK to adopt such a comprehensive outdoor campaign. This initiative brings our brand closer to UK travelers and encourages them to experience the comfort and warmth of our hotels.”