TUI Group Q1/2025: Promising start to the new financial year
- 2/11/2025
- 56 Day

TUI had a positive start into the new
financial year 2025. 3.7 million guests travelled with TUI in the first quarter
(October to December 2024). This resulted in a 13 per cent increase in Group
revenue to 4.9 billion euros (Q1 2024: 4.3 billion euros).
“TUI is strategically well positioned. Thanks to our
integrated business model, we create synergies between the two business areas
Markets + Airline, with our tour operators and flight business, and Holiday
Experiences, with our own Hotels, Cruises and TUI Musement. The roadmap is
clear: We are accelerating our transformation and aiming for global growth. We
set the course for that in the last financial year and will continue to deliver
consistently in 2025. The first quarter shows: our strategy is paying off,
operationally we are delivering. People prioritise their holidays even in times
of change, and even in a challenging economic environment in Europe for almost
all sectors. For ten quarters in a row, TUI has successfully aligned trends,
strategy and operational performance,’ said TUI Group CEO Sebastian Ebel.
‘The promising performance in the first financial
quarter of 2025, and thus the tenth consecutive quarter of earnings growth,
will help us achieve our ambitious growth targets for the full year: we expect
underlying EBIT to grow by 7-10 per cent. We have also reached another
milestone in our financial profile: Fitch rating agency has given TUI a credit
rating of BB with a stable outlook. This marks our return to pre-pandemic
levels,’ said Mathias Kiep, TUI Group CFO.
Development of the first financial quarter
2025
3.7 million guests travelled with TUI in the first
quarter of 2025 – an increase of six per cent year-on-year. The number of
holidaymakers who opted for a dynamically packaged holiday rose by 18 per cent
to 0.7 million guests. The Group sees major growth opportunities in this area
in the future. As in the prior year, the average occupancy rate in the markets
was 85 per cent. Underlying EBIT improved to 50.9 million euros (previous year
6.0 million euros). This development was driven primarily by the very good
performance of the Holiday Experiences segment, which comprises Hotels &
Resorts, Cruises and TUI Musement (Tours & Activities).
Due to seasonal factors, the first two quarters of the
financial year (October to March) are usually negative for companies in the
industry in terms of earnings. Nevertheless, the Group was able to improve on
last year's good result. Revenue climbed by 13 per cent to 4.9 billion euros
(previous year: 4.3 billion euros).
In the Holiday Experiences segment, Hotels &
Resorts scored a record result of 150.3 million euros for the October to
December 2024 period (previous year: 90.7 million euros). This represents an
increase in underlying EBIT of 66 per cent. Occupancy rose by 2 percentage
points to 80 per cent, while average daily rates increased by 5 per cent
year-on-year to 94 euros.
The strong performance of the Cruises sector was
driven by strong demand and higher rates coupled with the expansion of the TUI
Cruises fleet. Underlying EBIT rose substantially by 40 per cent to 48.2
million euros (previous year 34.5 million euros). Average daily rates increased
by 4 per cent to 213 euros. Available passenger cruise days were up 10 per cent
year-on-year at 2.6 million.
TUI Musement also increased its revenue year-on-year.
In the period under review, 2.3 million experiences were sold. This is an
increase of 12 per cent. The number of transfers also increased by 10 per cent
to 6 million. Underlying EBIT improved to -2.3 million euros (previous year:
-10.7 million euros) in the traditionally weaker winter quarter.
The Markets + Airline segment (Tour Operators and TUI
Airline) benefited from continued higher demand, in particular for dynamic
packages, in a highly competitive environment. As expected, underlying EBIT was
down 31 per cent overall at -125.2 million euros (previous year: -95.4 million
euros), due to the higher seasonality for investments ahead of the summer
compared with the previous year. The Central Region, comprising the operators
in Germany, Austria, Switzerland and Poland, generated a positive underlying
EBIT of 7 million euros for the reporting period (previous year: 1.3 million
euros). In the Northern Region (UK, Ireland and the Nordic countries), underlying
EBIT fell from -50.4 million euros to -88.5 million euros. Underlying EBIT in
the Western Region (Netherlands, Belgium, France) improved by 2 million euros
to -44.0 million euros (previous year: -46.3 million euros).
TUI receives BB rating from Fitch with
stable outlook
Fitch has issued a rating for TUI Group for the first
time. Fitch has given TUI a credit rating of BB with a stable outlook, which
marks a return to pre-pandemic levels. The rating reflects TUI's leading
position and brand recognition. Fitch emphasises the advantages of the
vertically integrated model, which leads to increased efficiency and better
control over the entire value chain. The rating agency also highlights TUI's
conservative debt coverage ratio.
Positive trading momentum with higher
average selling prices on stable capacity
The positive booking momentum for Winter 2024/25 and
Summer 2025 continues, with current bookings up 2 per cent compared to last
year. In particular, the positive booking momentum in recent weeks shows that
consumers continue to prioritise their vacation.
Average prices for Winter 2024/25 are currently 4 per
cent above last year's levels. Bookings are driven in particular by short and
medium-haul destinations. The Canary Islands, Egypt and the Cape Verde Islands
are once again proving to be popular destinations. For Summer 2025, average
prices are also 4 per cent higher than in the prior year. The most popular
destinations for TUI customers in Summer 2025 are again Spain, Greece and
Turkey.
In the Holiday Experiences segment, Hotels &
Resorts continues to see strong demand. As a result, both occupancy (+6
percentage points) and rates (+7 per cent) are up year-on-year. For Cruises,
current occupancy is down 2 percentage points year-on-year, with a year-on-year
increase of 1 percentage point for the second half of the year. Following the
successful launch of Mein Schiff Relax in April 2025, the fleet will consist of
18 ships. This increases the number of passenger days available by 15 per cent
in the second quarter and 23 per cent in the second half of the year. TUI
Musement continues to expand its business and is extending its range of
experiences for B2C and B2B customers. As a result, bookings are expected to
grow at a high single-digit rate for the second quarter and a low double-digit
rate for the second half of the year. The number of transfers is in line with
our assumptions for Markets + Airline in both the second quarter and the second
half of the year.
Guidance for Full Year 2025
TUI is geared for growth – the Group's focus for the
full year remains on operational excellence, delivery of its strategy and
transformation. This strategic roadmap, the strong operational improvements
delivered to date and the balance sheet strengthening actions are the basis for
delivering on the full year targets. The guidance is based on continued
sustainable growth in Holiday Experiences and the Markets + Airline
transformation, supported by the good performance in the first financial quarter.
On this basis, the Group confirms the following
outlook for financial year 2025:
· an
increase in revenue of 5-10% year-on-year
· an
increase in underlying EBIT of 7-10% year-on-year, in particular due to
expectations for Summer 2025 including an Easter shift effect of around 30
million euros into Q3
· In
the medium term, TUI expects:
· an
average growth in underlying EBIT of ~7-10 per cent CAGR,
· a
leverage ratio of strongly below 1.0x,
· a
return to a credit rating in line with our pre-pandemic BB/Ba (Moody's/S&P)
rating