The global travel and tourism industry is on the road to recovery and growth, thanks to lifting travel restrictions, strong pent-up demand and increasing confidence among travellers.

The World Economic Forum’s Travel and Tourism Development Index emphasizes destination readiness, highlighting strengths and gaps in tourism economies.

In this post-pandemic landscape, assessing destination readiness becomes crucial for tourism planners and investors.

It is also integral to the World Economic Forum’s Travel and Tourism Development Index (TTDI), which measures 117 economies on a range of tourism and travel-related indicators and policies, aligning with our real estate firm JLL’s research on destination readiness.

Destination readiness refers to how prepared a city or country is to effectively manage tourism growth and capitalize on travel and tourism opportunities. It is also critical for destinations focused on securing future development. An investor needs to know more than just market demand when making a major investment decision.

“Readiness” involves strategic, broad-based planning, infrastructure development, policy adaptation, proactive sustainability initiatives and measures supported by a community that embraces the benefit of a healthy tourism economy.

The TTDI serves as a benchmark, informing policy-makers and investors about where different tourism economies show strengths and areas for improvement and facilitating sustainable growth within the travel and tourism sector.