WTTC and Sustainable Hospitality Challenge celebrate groundbreaking innovation
- 10/10/2024
- 176 Day

The World Travel & Tourism Council
(WTTC) today announced Nguyen Thao Van from VinUniversity, Vietnam, as the
winner of the inaugural Investors’ Nest at its 24th WTTC Global Summit in
Perth, Western Australia.
In partnership with the Sustainable Hospitality
Challenge (SHC) of the Hotelschool The Hague, this prestigious event showcased
visionary solutions from the brightest student minds, showcasing next
generation solutions poised to transform the future of hospitality.
The SHC brought together students from over 75
universities worldwide, who competed in regional semi-finals, leading to the
selection of the finalists. After the edition winners were announced in Dubai,
they, along with a wild card semi-finalist team, joined WTTC to participate in
the Investors Nest.
The five finalists—University of West London (UK),
VinUniversity (Vietnam), Instituto Profesional Duoc UC (Chile), Cornell
University (USA), and University of West Indies (Jamaica)—presented their
innovative solutions to the panel during the Global Summit.
The teams’ solutions tackled challenges such as
plastic pollution, renewable energy, sustainable construction materials, food
waste management, and cultural tourism.
Nguyen Thao Van, with her project Dynapath, impressed
a panel of industry leaders and investors, clinching the title at the inaugural
Investors’ Nest.
The project transforms plastic waste into
high-performance kinetic tiles that generate electricity from foot traffic
using piezoelectric technology, offering a sustainable, energy-efficient
flooring solution that reduces plastic pollution and provides renewable energy
in high-traffic areas like hotels and airports.
Their scalable solution sets a new sustainability
standard in the Travel & Tourism sector, showcasing strong market potential
and a commitment to reducing the hospitality industry’s environmental impact.
WTTC President & CEO Julia Simpson said “We are incredibly
proud of Nguyen and her team, and all finalists for their innovative approach
to sustainable hospitality. Dynapath exemplifies the kind of out-of-the-box
thinking we need to drive our sector forward.
“2024 sees the
first ever WTTC Investors’ Nest, and although there can only be one winner, I
am sure that within the next few years, we will see many of the projects come
to life, both the winners and finalists.”
The Investors’ Nest is part of WTTC’s broader effort
to support emerging talent and foster innovation that addresses the industry’s
biggest sustainability challenges.
This year’s SHC theme called for scalable solutions
that redefine hospitality practices and contribute to a more sustainable
future.
Judges, including industry heavyweights such as
Founder & Senior Managing Director of Certares Management LLC (“Certares”)
and WTTC Chair Greg O’Hara; Group CEO of Diriyah Company Jerry Inzerillo;
President of American Express Travel, Audrey Hendley; and CEO of Arsenale Spa,
Paolo Barletta.
The judges evaluated the student pitches based on
sustainability impact, innovation, market potential, and execution.
Greg O’Hara, WTTC Chair and Investors Nest judge said
“Congratulations to Nguyen and the finalists. The innovative and
forward-thinking ideas around sustainability are exactly what the travel
industry needs to progress. These students are the change agents of their
generation.”
Paul Griep and Stella Van Toor, from Hotelschool The
Hague added “We are immensely proud and grateful for the opportunity our
students had to present at such a prestigious event as the WTTC Global Summit,
and in front of a high-calibre jury of industry leaders and investors.
“It’s a rare and invaluable experience for these
bright minds to showcase their innovative solutions on a global stage, where
collaboration between academia and industry plays a vital role. “
The four other teams presenting at the WTTC Global
Summit included:
Rahul Dahiya, Marco Palamara, and Andrei-Mihai Iftimie
from University of West London, UK: Their project, Algi, integrates algae into
wall structures to purify indoor air, reduce CO2, and lower energy consumption,
creating a healthier, more sustainable environment while supporting diverse
uses like food, biomass, and biofuel.
Francine Aclan, Emma Doherty, and Roodabeh Elavia,
from Cornell University, United States: Their project, Pyro, is a compact
appliance that converts food waste into biochar through pyrolysis, providing a
sustainable fuel source for live-fire restaurants while reducing wood
consumption, food waste, and harmful emissions, thereby promoting environmental
and economic sustainability in the hospitality industry.
Abigaile Forbes, Katrina Chin, Judane Whittaker, and
Dedranae Davis, from University of West Indies, Jamaica: Their project, Pzylo,
is an innovative fabric made from zeolite-infused cotton and Jamaican bamboo
that purifies air by absorbing pollutants and odors, while providing superior
insulation and comfort, reducing energy consumption and enhancing indoor air
quality for the hospitality industry.
Isis Maldonado Pereira, from Istituto Profesional Duoc
UC, Chile Their project, Migratio, focuses on sustainable travel experiences
that connect tourists with indigenous cultures while preserving cultural
heritage and supporting local economies.
The WTTC Global Summit, themed "Ancient Land: New
Perspectives," brings together top leaders from the public and private
sectors to explore the future of Travel & Tourism. Held in the culturally
vibrant city of Perth, this year’s event emphasizes collaboration and
innovation as key drivers of sustainable growth.
