The European Commission launches the 2027 edition of the European Capitals of Tourism award.

Tourism destinations across Europe are invited to present their most innovative and sustainable tourism initiatives, positioning themselves as leading examples in the field.

The Commission will award two destinations that demonstrate exceptional achievements in two categories. The first category is open to destinations with over 100,000 inhabitants and recognises excellence in sustainability, accessibility, digitalisation, and cultural heritage and creativity. The second category is open to destinations with 25,000 to 100,000 inhabitants and recognises smaller destinations leading in sustainable tourism.

As one of the EU’s largest economic sectors, tourism plays a key role in economic growth and job creation. It contributes to regional development, supports small and medium-sized enterprises (SMEs), and helps preserve cultural heritage. At the same time, the tourism sector faces significant challenges, including geopolitical instability, climate change, skill shortages, and overcrowding in key hotspots. The European Capitals of Tourism initiative recognises and celebrates destinations implementing innovative solutions in areas such as digitalisation, accessibility, sustainability, as well as support for cultural heritage, creativity, and local talent.