Tourism nights booked via platforms hit nearly 1 billion
- 4/3/2026
- 11 H
Between October and December 2025, guests spent 172.3 million nights in short-term rental accommodation in the EU, booked through Airbnb, Booking or Expedia.
The total number of guest nights in the last quarter
of 2025 increased by 10.9% compared with the same quarter of 2024, and by 30.2%
compared with the last quarter of 2023.
Looking at the whole of 2025, guests spent a total of
951.6 million nights in short-stay accommodations booked online, indicating a
11.4% increase compared with 2024 and a 32.4% jump from 2023.
The most popular regions for short-term rental
accommodation booked via online platforms in the third quarter of 2025 were
Jadranska Hrvatska (27.7 million nights) in Croatia, followed by Andalucia
(19.5 million) in Spain and Provence-Alpes-Côte d’Azur (16.9 million) in
France.
The 20 most popular tourist regions were all located
in just 6 EU countries: 6 in France, 5 in Spain, 4 in Italy, 3 in Greece, and 1
in Portugal and Croatia.







