News Detail
Paloma Hotels Group welcomes new Chief Commercial Officer
Paloma Hotels Group is pleasedly announce the appointment of Cengiz Şayir as Chief Commercial Officer (CCO), effective January 5, 2026.
In response to the shifting dynamics of the global tourism industry and with a continued focus on agility, efficiency, and sustainable growth, this strategic appointment strengthens the group’s commercial leadership across all markets and brands.
With a solid background in sales, marketing, commercial strategy, and revenue management, Cengiz Şahin brings over two decades of industry experience to his new role. He will be responsible for leading the commercial strategy of Paloma Hotels, Club Marvy, and Paloma Finesse, while also supporting the group's broader goals in global market development, expansion, and long-term profitability.
Ece Tonbul, Chairwoman of the Board of Paloma Hotels Group, stated: “We are delighted to welcome Cengiz Şayir to our leadership team at such a pivotal moment in our company’s journey. His extensive experience, strategic mindset, and people-oriented leadership will play a key role in reinforcing Paloma’s position as a leading hospitality group, both in Türkiye and in the international arena.”
Operating 9 resorts across Türkiye’s Aegean and Mediterranean coastlines, Paloma Hotels Group offers a total bed capacity of over 7,000and proudly welcomes more than 200,000 guests annually. With a legacy of 45 years in the tourism industry, the group continues to prioritize guest satisfaction, geniune experiences, and strong partnerships as the foundation of its success.
Between 1996 and 2008, Cengiz Şayir held various senior management positions at ETS Turizm, gaining extensive experience in sales, marketing, and commercial operations. In November 2009, he was appointed Sales and Marketing Coordinator for Voyage Hotels within ETS Group. Following the addition of the Maxx Royal brand to the group in 2011, Cengiz Şayir served as Sales and Marketing Coordinator for both Voyage and Maxx Royal Hotels until January 2024.
Paloma Hotels Group remains committed to building a strong, future-ready organization, supported by a dynamic leadership team that drives innovation, collaboration, and long-term value.
