Since its inception, “Club Marvy” has been fully implemented and operated in accordance with sustainability principles. It stood out among the 15 shortlisted businesses at the 2025 Europe Responsible Tourism Awards and won the gold award.

Sponsored by easyJet holidays, the Europe Responsible Tourism Awards assessed all businesses based on criteria including transparent evidence, replicability, innovation, impact, sustainability, and overall commitment to responsible tourism. The evaluation was carried out by a distinguished jury chaired by Prof. Harold Goodwin, Executive Director of the Responsible Tourism Partnership and Founder of ICRT Global, and consisting of NGO representatives, members of the press, and managers of tourism agencies. The awards were presented at a ceremony in Brussels.

Paloma Hotels Group Chairman of the Board & CEO Ece Tonbul commented on the matter: “Receiving this award with Club Marvy is a great source of happiness and pride for us. It is very valuable that the principles of “sustainability” we have embraced for years have found a strong response internationally. Marvy is a symbol of a lifestyle that is in harmony with nature, focusing on the local and simplicity. For us, true luxury means living while feeling nature, people, and the moment. Behind this understanding lie our extremely meticulous work and determined steps that embody the concept of sustainability. This award is the most beautiful demonstration that this philosophy is understood and appreciated by the world."

Club Marvy plays a significant role in the development of tourism by incorporating sustainable tourism principles into its values, utilizing environmental resources in the most appropriate manner, and considering economic balance, natural heritage, and biological diversity. respects the socio-cultural structure of the local community, works to increase tolerance between cultures, protects cultural heritage and traditional values, contributes to improving the quality of life of the local community and visitors, and stands out as an institution that works to achieve gains in social services and reduce poverty by creating income opportunities.