US tourists visited Switzerland, contributing to an increase in stays.

In 2024, the number of hotel stays in Switzerland was 42.8 million, the highest in 50 years. Tourists from the US in particular contributed to this number.

As the impact of wealthy tourists on the Swiss economy becomes clearer, the country is doubling down on its status as a “luxury destination”.

Foreign stays rose 5.1 percent to 22 million last year, with US tourists accounting for nearly a quarter of that figure. Chinese and Indian visitors, meanwhile, each increased by double digits, signaling growth in long-haul luxury travel.

Five-star hotels account for only 8 percent of all overnight stays, but guests staying in these hotels account for 25 to 30 percent of Switzerland's total tourism revenue.

“The numbers speak for themselves,” Markus Berger of Switzerland Tourism told the BBC. “In a way it justifies the dependence on luxury guests.”