TUI Group, one of the world’s leading tourism companies, announces the grand opening of its 20th hotel in Asia, the TUI BLUE Guilin Watermark Promenade. Nestled in Guilin, a city renowned for its stunning limestone karsts and picturesque landscapes, the new addition is further evidence of the group's global growth plans. The steadily expanding hotel portfolio in Asia thus includes 20 hotels in seven countries. Worldwide, TUI Hotels & Resorts intends to grow from 433 to 600 hotels in the medium term.

“TUI has always been strong in bringing guests from Europe to Asia, examples of this are our Robinson clubs or Riu hotels in the region”, says TUI Group CEO Sebastian Ebel. “With our new hotels in Asia, we are now also increasingly attracting Asian guests holidaying in the region and are thus growing beyond our European hemisphere.”

 “We are thrilled to expand our presence in Asia with the opening of the TUI BLUE Guilin Watermark Promenade,” says Peter Krueger, Member of the TUI Executive Board and CEO Holiday Experiences. “The great interest from our new franchise partners in the region shows that TUI’s strong hotel brands are well received. Together, we look forward to welcoming guests from around the world to experience one of China’s most scenic regions.”

At the 5-star TUI BLUE Guilin Watermark Promenade hotel, modern elegance blends seamlessly with the charm of traditional Chinese culture. Featuring 59 rooms, the hotel is perfectly situated along the banks of the Li River, providing panoramic views and easy access to the region’s attractions. An extension of the hotel by 61 rooms is scheduled for the coming months. In addition, TUI Hotels & Resorts is already planning further hotel openings this year in China and Vietnam as well as a debut in Cambodia.