TUI platform with experiences in over 100 countries integrates with existing lastminute.com channels and touchpoints.

TUI Group, one of the world’s leading tourism businesses, is continuing its strong growth in Tours & Activities as the preferred partner for lastminute.com, a European Travel-Tech leader in Dynamic Holiday Packages, supporting millions of customers every year. As preferred Tours & Activities partner, TUI will provide lastminute.com and a selection of its brands, including Bravofly, Rumbo, Volagratis, and Weg.de, with a new platform featuring thousands of experiences in city-break and beach destinations in over 100 countries around the world.

The new platform will integrate with existing lastminute.com channels and touchpoints, including website, CRM and SMS, ensuring a seamless experience for customers. Already operational for lastminute.com, the platform for Bravofly, Rumbo, Volagratis and Weg.de will go live during the summer. In addition to online channels, TUI and lastminute.com will explore different initiatives related to telesales and direct sales in destination to further grow customer uptake of experiences.