The American Travel Operators Association's (USTOA) Annual Conference and Marketplace took place on December 9-13, 2024 at the JW Marriott Marco Island Beach Resort in Marco Island, Florida.

This prestigious event, which shapes the global tourism industry, brought together more than 700 distinguished tourism professionals from around the world to collaborate and share innovations. This year's conference was a platform for discussing the latest trends in the North American tourism market, highlighting innovation and sustainability.

Travel innovation and economic indicators

According to the 2024 economic impact study of USTOA members, growth was recorded across all key metrics throughout the year. Travel package sales, which are expected to reach a total of $24.4 billion by the end of 2024, increased by 8.1 percent year-on-year. In addition, the total number of passengers served increased by 6.7 percent to 8.4 million customers. It was announced that these positive trends will continue in 2025, with 73 percent of members predicting growth between 7 and 10 percent.