Google publishes its ‘Year in Search’ data, a report showing what users have Googled over the past 12 months.

From Conde Nast Traveller, the top 10 countries and destinations that have seen the biggest search increases on Google year on year, and find inspiration for your 2025 travels.

The most Googled countries of 2024

·       Türkiye

·       Greece

·       Malta

·       Italy

·       Egypt

·       Portugal

·       Cyprus

·       Mexico

·       Mauritius

·       Croatia

The most Googled travel cities and islands of 2024

·       Tenerife

·       Benidorm

·       Lanzarote, Spain

·       Symi, Greece

·       Fuerteventura, Spain

·       Ibiza, Spain

·       New York, USA

·       Mallorca, Spain

·       Sardinia, Italy

·       Ikaria, Greece