According to KPMG's Global Leisure Trends 2024 report, global investment in the travel and leisure sector is expected to increase by 25 percent this year compared to the previous year, while global travel and tourism revenues are expected to increase by 8.3 percent in 2024, reaching 1 trillion dollars. The report also points out that companies in the travel and leisure sector are focusing on four key areas for growth.

According to KPMG's Global Leisure Trends 2024 report, which examines the current state of the travel and leisure industry and provides insights, trends and strategies for the industry's growth, the travel and leisure industry is slowly recovering from challenges such as COVID-19, high inflation and economic uncertainty. In fact, in 2023, some markets saw international visitor numbers increase by 20-30 percent year-on-year. Global investment in the travel and leisure sector is expected to increase by 25 percent this year compared to the previous year, while hotels are generating record revenues per available room. Global travel and tourism revenues are estimated to increase by 8.3 percent in 2024, reaching 1 trillion dollars.