The San Diego Tourism Authority (SDTA) celebrated a triumphant 2024 fiscal year at its 70th Annual Meeting, held Nov. 13 at the newly renovated Jacobs Music Center.

From Trave Daily, in fiscal year 2024, San Diego welcomed an estimated 32 million visitors (2 million increase from FY23) who contributed a record $14.6 billion in direct spending locally (2% increase from FY23). With visitors steadily coming to the San Diego region, local hotels also achieved higher occupancy rates countywide. The average hotel occupancy in FY24 was 73%, ranking fourth in the nation. The average length of stay was nearly four nights, about one night more, on average, than before the pandemic. These hotel stays helped generate $310 million in citywide transient occupancy tax (TOT) revenue, which is used to fund essential services and improve quality of life.

San Diego’s success is rooted in its unmatched tourism offerings and hospitality, making it a top U.S. destination. From its natural beauty and outdoor adventures, world-class attractions and captivating art and cultural experiences, to an award-winning diverse culinary scene permeated by the region’s friendly spirit, San Diego leaves a lasting positive impression on travelers and residents alike.