You can find cans of local air in dozens of places around the world from the Swiss mountains to the Isle of Mann.

From Euronews, visitors to Italy’s summer hotspot Lake Como are spoilt for choice when it comes to souvenirs, but a can of local air probably isn’t top of their shopping list.

The product has been released by a marketing agency and claims to contain 21 per cent oxygen, 0.93 per cent argon, 0.04 per cent carbon dioxide and a small percentage of nitrogen and neon trapped from the lakeside.

“We thought of encapsulating the lake air in a jar that can then be taken anywhere in the world,” Daniele Abagnale of the agency that curated the project told Italian daily La Repubblica.

“The jar, once opened, becomes a pen holder or a vase and is completely recyclable.”

At nearly €10 a pop, the canned air seems like a blatant marketing stunt - and it’s not an original one.

You can find cans of local air in dozens of places around the world from the Swiss mountains to the Isle of Mann.