Meeting Professionals International (MPI), the world's largest MICE (Meetings, Incentive Travel, Conferences and Exhibitions) association with a global community of 140,000 professionals and 13,000 members, announced that the 2025 European Meetings & Events Conference (EMEC) will take place in Istanbul, Turkey from February 22-25, 2025.

Istanbul, the dynamic city known for its unique location connecting Europe and Asia, rich history and culture, will serve as a vibrant backdrop for the global meetings and events community. The last time EMEC was held in Istanbul was in 2014 and this return marks a significant moment for both MPI and host Istanbul.

Registration for EMEC Turkey has officially opened at mpi.org/emec. In addition to serving as the largest global MICE association, MPI also has the industry's largest EMEA community with 1,000 members and 10 Chapters and Clubs. EMEC, now in its 37th year, brings together 300-400 global MICE professionals each year in a format that has received multiple awards, including the BEA and Gouden Giraffe.

Paul Van Deventer, President and CEO of MPI, emphasized the importance of the return to Istanbul, commenting: “EMEC has long been a benchmark for the global events community, fostering professional development through innovation, learning and connections. Returning to Istanbul after more than a decade is not only a testament to the city's enduring appeal, but also a clear indication of the excitement and popularity surrounding this iconic destination. Istanbul offers a unique blend of tradition and modernity that resonates with our international audiences and we are thrilled to bring EMEC back to this vibrant city.”

At its core, EMEC is designed with three key principles: to serve as an incubator of ideas for the global MICE community, to be designed by Europeans for Europeans and to strongly reflect the culture, history and heritage of the host destination.