TUI is the new title sponsor and distribution partner of the TUI Rhodes Marathon, one of the unique events on the international running calendar. The agreement covers the 2025, 2026 and 2027 editions, underscoring TUI's dedication to the island of Rhodes – a destination cherished by millions of TUI customers and a focal point for the company's sustainable tourism initiatives through the Rhodes Co-Lab, a collaborative project with the Government of the Southern Aegean Region.

The TUI Rhodes Marathon, set to take place on April 6th, 2025, marks the second major international sporting event in TUI’s new sports calendar, following the TUI Palma Marathon Mallorca in October, with further sporting events to be added in the future.

"Rhodes holds a special place in the hearts of TUI and its customers, not only as a beloved holiday destination but also as the home of our pioneering Rhodes Co-Lab. Partnering with the TUI Rhodes Marathon is a natural extension of our relationship with this incredible island. This marathon is more than just a race; it’s a celebration of the vibrant culture, stunning landscapes, and rich history that Rhodes has to offer. Through this event, we are strengthening our product offerings, reaching new audiences, and supporting our valued partners in Rhodes. Indeed, all roads truly lead to Rhodes!" said Thomas Ellerbeck, member of the TUI Group Executive Committee and Group Director Corporate & External Affairs

"As we prepare for the 10th edition of this international marathon, we are thrilled to partner with TUI, a longstanding ally of Rhodes and a champion of sustainable tourism. This event is a unique experience that showcases the beauty of our island and old town to the world. With TUI as our partner, we are excited to bring this extraordinary event to a global audience." Added Marieta Papavasiliou, Co-Founder of the Rhodes Marathon & Chair of the Organising Committee.

The TUI Rhodes Marathon takes place on April 6th, 2025, and is expected to attract over 3,500 participants from over 50 different countries. The 42.195 km coastal route was designed to make the most of the unique cultural and natural setting of Rhodes and participants will enjoy breathtaking views as they run alongside the medieval walls of the old city, with the Aegean Sea as their backdrop. For those seeking a less intense challenge, the event also offers a half marathon, 10km, and 5km courses, ensuring something for everyone – from serious athletes to casual joggers.