TUI announced that it reached 97% of its 2024 program with 14.7 million bookings.

According to the news in The Guardian, TUI announced that it has sold 97% of its 2024 program with 14.7 million bookings this summer season, 1% above 2023 sales.

The company announced that summer season sales increased by 6% thanks to last minute bookings; Spain, Greece and Turkey were the most sought after destinations. TUI also stated that they increased their prices by 3% in the summer season and 5% in the winter season in order to cover the increasing costs.

TUI said sales for the 2024/25 winter season are off to a “promising start” and bookings are already up 7% as consumers continue to prioritize spending on leisure experiences.