Generation Z (born 1997-2012), who grew up in the digital world and changed the entire industry with their travel habits, is redefining the future of the travel and hospitality industry. Making up 40% of the global consumer base, this generation has become an important customer segment for hotel and travel brands.

“Gen Z is emerging not only as a consumer but also as a powerful influencer demographic,” says Deniz Can Aral, founder of Zenit Digital. Aral emphasizes that this generation's demand for personalized and authentic experiences is radically changing travel marketing and experience design.

Generation Z expects integrated solutions in every aspect of technology and makes travel decisions inspired by social media and digital platforms. Conveniences such as high-speed Wi-Fi, mobile check-in and payment systems have become a necessity. Sustainability is also an important criterion for this generation. Aral says that environmentally friendly travel apps and projects that support local communities attract this generation.