Melia Hotel Group expects strong sales in Spain as Iran war redirects tourism
- 5/8/2026
- 1 H
Despite uncertainties, including the risk
of higher airline ticket prices, bookings to Mediterranean countries away from
Middle East instability have surged as travellers change plans rather than
cancel trips, according to industry executives and travel data.
Reuters – Spain's largest hotel chain Melia expects
strong sales in its home country as the Middle Eastern conflict has redirected
tourism, although it remains cautious given extreme uncertainty surrounding
international trade, its CEO said.
CEO Gabriel Escarrer said bookings for the summer
season at its luxury resorts and urban hotels in Spain were growing in double
digits and expected high single-digit growth in revenue per room during the
second quarter, which marks the start of the peak summer season following the
Easter week.







