The 13th HelloOtel International Tourism Forum officially began on May 6 at the FashionTV Luxe Resort in Antalya. Following a high volume of participant registrations the day before, the forum continued in full swing yesterday: approximately 800 professionals from more than 15 countries began strategic B2B meetings.

Hoteliers and travel agencies appreciated the “tourism hub” atmosphere: The event venue features renowned hotels and hotel chains from Turkey’s tourism sector, as well as strong delegations from Egypt and Azerbaijan. The main theme of the day was one-on-one meetings that build trust amid geopolitical uncertainty and open the door to new sales opportunities.

The HelloOtel Forum is renowned not only for its business program but also for its entertainment. On the evening of May 6, the lineup of star-studded concerts was joined by the iconic artist Mot; his performance was the highlight of the night.

The first day demonstrated that participants are in for an unforgettable week filled with luxury-class efficiency, spotlight moments, and direct deals.