European travel sentiment reaches record high for summer, despite shorter stays & tighter budgets
- 4/23/2026
- 2 H
Europeans’ intention to travel in spring and summer 2026 has reached its highest level since 2020, signalling strong resilience of the tourism sector despite ongoing economic and geopolitical pressures.
According to the European Travel Commission’s latest
Monitoring Sentiment for Intra-European Travel (Wave 24), 82% of Europeans plan
to travel between April and September 2026, up significantly (+10%) compared to
last year.
Younger Europeans are playing a key role in driving
this growth. Travel intentions among 18–34-year-olds have increased markedly,
recording the strongest year-on-year rises across all age groups (+21% among
18–24s and +16% among 25–34s).
High demand, but more cautious consumer
behaviour
While travel sentiment is at record levels, Europeans
are becoming more deliberate and selective in how they travel. In particular,
travellers are planning shorter trips compared to last year. The most common
stay is now 4 to 6 nights (38%, up 3%), while longer stays of 7 to 12 nights
have declined (37%, down 5%).
Budgets are also tightening. A growing share of
travellers (+4%) plan to dedicate a moderate budget of up to €1,000 per trip.
At the same time, the proportion of higher-spending travellers has declined,
with those budgeting €1,500 or more per trip down by 9% compared to last
season. This shift reflects increased sensitivity to costs and a stronger focus
on value for money.
Travellers are also planning fewer trips. 39% of
Europeans intend to take only one trip in the next six months, up by 7%
compared to last year, while the share planning to travel at least twice has
declined to 57%.
Safety, cost and climate shape destination
choices
Geopolitical tensions and rising costs are
increasingly influencing travel decisions. Safety has strengthened as the
leading criterion when choosing a destination, cited by 22% of travellers,
followed by pleasant and stable weather (15%) and attractive deals (14%).
Concerns about rising trip costs remain the most
prominent overall, affecting 20% of Europeans, while worries linked to tensions
in the Middle East have increased sharply, rising by 9 percentage points to
18%.
With tighter budgets, travellers are prioritising
spending on accommodation, followed by food and drinks and activities at the
destination, while interest in luxury experiences has declined by 3% since last
year.
Intra-European travel dominates, with
Southern destinations leading
Europeans
show a clear preference for travelling within Europe this summer (90%), with a
growing share of travellers planning cross-border trips across the region (65%,
up 4%). Interest in travelling to more distant European destinations is also
increasing (+4%), nearly matching demand for neighbouring countries.
Southern and Mediterranean Europe
consolidate their position as the top choice for spring and summer holidays,
recording a strong surge in demand (+17%) and attracting nearly 60% of
travellers. Spain (14%) leads the ranking, followed by Italy (11%), France
(8%), Greece and Portugal (both at 6%). These destinations continue to benefit from
strong demand for sun-and-beach holidays, alongside culture and city
experiences.
At the same time, travel patterns are shifting, as
multi-country trips are becoming less popular. In contrast, more travellers
(+5%) are opting to visit multiple cities within one destination (42%),
reflecting a growing preference for deeper exploration.
Travel remains strong, but more selective
The findings point to a tourism landscape defined by
strong demand alongside more cautious decision-making. While Europeans continue
to prioritise travel, they are adapting their behaviour in response to economic
pressures and geopolitical uncertainty.







