Europe, a place steeped in history, culture, and breathtaking landscapes, has long been a magnet for travellers from around the world.

Holidu, the holiday rental portal, discovered the cities with the highest number of tourists per inhabitant. Using data from Euromonitor International, a market research provider, this study analysed the number of inbound arrivals in 2023 compared to the city’s population.

1.     Dubrovnik, Croatia – 27 tourists per inhabitant

2.     Rhodes, Greece  – 26 tourists per inhabitant

3.     Venice, Italy – 21 tourists per inhabitant

4.     Heraklion, Greece  – 18 tourists per inhabitant

5.     Florence, Italy – 13 tourists per inhabitant

6.     Reykjavik, Iceland – 12 tourists per inhabitant

7.     Amsterdam, Netherlands – 12 tourists per inhabitant

8.     Lisbon, Portugal – 11 tourists per inhabitant

9.     Porto, Portugal – 10 tourists per inhabitant

10. Dublin, Ireland – 9 tourists per inhabitant