Moldova, Liechtenstein, San Marino. These less-visited countries offer rich heritage, stunning natural beauty and quirky attractions for every kind of traveller.

Moldova is one of the least visited and one of the most pocket-friendly countries in Europe. It only had around 525,100 tourists in 2025, according to data from the National Bureau of Statistics, as reported by SeeNews.

Liechtenstein is another European country with very few visitors, with only around 85,000 tourists in 2022, according to Planet of Hotels. One of the world’s smallest countries and one of the only two doubly-landlocked nations, it offers stunning Alpine natural beauty and a fairytale feel – complete with hilltop castle.

Despite being a UNESCO World Heritage microstate and the oldest republic in the world, San Marino, surrounded by Italy, still sees very few tourists. Tourism numbers reached just over two million in 2025, according to Visit San Marino. The country is one of the most affluent microstates and offers dramatic panoramic views of the Adriatic Sea and Italian countryside. (Euronews)