‘Music City’ Nashville will soon welcome a new Dolly Parton hotel while a country music-themed cruise will set sail in Europe next year.

Country music continues to strike a powerful chord for international travellers, with millions of people visiting iconic destinations and attending concerts or festivals around the world.

From the neon lights and live shows of “Honky Tonk Highway” on Lower Broadway in Nashville, Tennessee, to emerging country scenes across Europe, this distinctly American genre has evolved into a global tourism driver.

Opening in mid-June 2026 in downtown Nashville, Dolly Parton's SongTeller Hotel pays tribute to the life and legacy of one of country music’s most beloved and influential stars.

Each room is uniquely themed, from Acoustic Suites featuring her guitars to the Six Sisters Suite honouring her family. Guests can enjoy live performances at venues such as Parton’s Live and Jolene’s, alongside Southern-inspired dining.

The hotel also features “Dolly’s Life of Many Colors” museum, which showcases iconic costumes and rare memorabilia from her chart-topping career.

“Broadway has become such a hub of tourism, this felt like the right time to bring something special to all the wonderful activity in Nashville,” she said last year when announcing the new hotel. (Euronews)