TUI, contributes to growth in Africa with strong leisure hotel brands
- 6/25/2025
- 6 Day

TUI Group continues to expand its hotel
business worldwide and pursues ambitious plans to support the African
hospitality industry. With its 12 leisure hotel brands, TUI offers unique
experiences for holidaymakers and invites them to enjoy the respective region
with its culinary delights, natural beauty and cultural heritage.
A few weeks ago, the brands TUI Blue and TUI Suneo
expanded their portfolio in Africa. In Egypt, TUI Blue Samaya with 143 rooms
and an aqua park has been added to the premium brand's portfolio. The hotel is
located in the growing destination of Marsa Alam. For holidaymakers looking for
value for money, TUI Suneo Palm Beach Skanes in Tunisia has also opened its
doors. With 294 rooms and a large garden area, the hotel is offering an
attractive all-inclusive package with a wide range of sports and entertainment
options.
“Together with our long-standing JV partners, we have
more than 20 hotels in our pipeline that will open in Africa in the coming
months and years”, says Artur Gerber, Managing Director TUI Hotels &
Resorts, at the Future Hospitality Summit Africa. “We already have a strong
presence in North Africa, the Cape Verde Islands and Zanzibar, but we are
convinced that other destinations can also benefit from our strong leisure
hotel brands.” For example, the lifestyle brand TUI Blue is planning its first
hotel in The Gambia, which will open at the end of this year. The resort
features 140 rooms and a unique location along Kotu Beach. “With our expertise,
along with management and franchise agreements, we are also attracting hotel
partners in entirely new destinations. One example is Côte d’Ivoire, where the
construction of a new TUI Blue hotel has just started and is scheduled to open
in 2027”, adds Wesam Okasha, Head of Global Development TUI Blue.
Last year, TUI launched a new brand targeting the
upscale market and selected Tanzania as its inaugural destination. The Mora
Zanzibar has just celebrated its first anniversary, offering laid-back,
contemporary luxury with highly personalized and flexible service. “Our guest
reviews show that The Mora is resonating strongly with this new audience and
delivering an exceptional experience. We are very proud of this achievement and
look forward to introducing more carefully selected The Mora hotels across
Africa,” says Artur Gerber.